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Personalized Masque

Our Masques are like a weekly therapy session for your hair, making them good for your soul too. Our Masques help your hair recover from your lifestyle—whether that involves a lot of styling, sweating, or even just exposure to dry weather.

Generally speaking, your Conditioner should give you the moisture you need to stick to a weekly masquing routine, but it’s always best to watch how your hair is responding and adjust from there. For example, if you have fine hair, applying a mask more than once a week may weigh hair down. 

There are two ways you can use an AURA Masque.

Option 1: Apply your Masque on dry hair. Let it sit for 5-10 minutes, then rinse.

Option 2: After you’ve shampooed and conditioned, squeeze any excess water from your hair. Then, apply a generous amount of your Masque from midlength to ends. Let your Masque absorb into strands for 10 minutes and then rinse out.

Absolutely. All of our Masques are safe for color-treated hair. If your hair is overprocessed, we recommend including color protection as one of your main goals in our Quiz. This will ensure your formula is extra-focused on color protection.

We do. Our Conditioner and Masque can help with this. Our pigmented Masques are designed to transform or enhance your hair color, while our pigmented Conditioners help to maintain your desired color over time. Visit our color enhancing pigments or Neutralizers page to learn more about your options.

Semi-permanent pigments are temporary hair colors that we can add to your Masque that will wash out over time. Adding a temporary pigment to your Masque can help you enhance your current hair color with a Classic shade, try a Fantasy shade, or choose a Neutralizer to offset unwanted warm tones.

No, you don’t. We know that everyone has different hair goals and our options reflect that. If you’d like to add a temporary pigment later, that’s always an option. When you’re ready to explore, visit our color enhancing pigments or Neutralizers page to see which is right for your hair goals. 

Yes. In fact, we offer three different Neutralizers that address the needs of different hair colors. Visit our Neutralizers page to learn more.

Applying your pigmented Masque is simple and includes options. You can apply your pigmented Masque to clean, towel-dried hair or hair that’s completely dry.


Once your hair is clean, put on the gloves provided with your pigmented Masque. Section your hair and work your Masque through each section from roots to ends, and let it sit for 10-15 minutes. Then rinse, and you should see an instant color transformation or enhancement.

Yes. All of our hair care products can be created without fragrance. As you go through our Quiz, select the fragrance-free option when choosing your aroma.

All of our products are vegan and made free of Parabens, SLS and SLES (two types of sulfates). We ensure your products are made with thoughtful ingredients that also deliver results. Check out Our Story to learn more about our brand values and promise.

After using your Masque once, you should see an immediate improvement in your hair based on the goals you’ve selected in our Quiz.

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