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Two women and a man with individually crafted custom hair care
Two women and a man with individually crafted custom hair care

Welcome to Endless Hair Care Possibilities

Discover a Shampoo, Conditioner, and Masque that is made-to-order, just for you. Your three-step Ritual is made for your exact goals with the ability to choose your aroma and an optional semi-permanent pigment — because AURA is all about you.

  • Aura products are vegan and cruelty-free

    Vegan formulas

  • Aura products are paraben-free, SLS-free, and SLES-Free

    Paraben-, SLS-, and SLES-free

  • Aura products are made cruelty-free

    Cruelty-free products and practices

  • Aura packaging is made with recycled materials

    Packaging made with recycled materials

Fantastic Shampoo and Conditioner! I have not tried the Masque yet. I am super impressed with these products, my hair feels thicker, and the curls come alive when I use both the Shampoo and Conditioner! The scent is lovely and I will definitely keep buying these products! Thank you!

Pigmented Conditioners

Conditioner FAQs

Our temporary pigments are semi-permanent hair colors. Our pigmented Masque provides an instant color transformation or enhancement, while our pigmented Conditioner helps to maintain your hair color over time. Explore a Fantasy shade, enhance your current hair color with a Classic pigment, or offset unwanted warm tones with one of our three Neutralizers.

Our pigmented Conditioners are made to maintain your color, enhance your current shade, or neutralize unwanted tones. To use your pigmented Conditioner, wear the provided gloves to avoid any staining and apply it from roots to ends. Then let the product set for 3-4 minutes before rinsing.

Temporary pigments wash out of your hair. Permanent hair dye will permanently dye your hair and will not wash out.

I am particularly pleased (and a little surprised) with the amount of pigment in the Masque and Conditioner, as well as the additional volume the Shampoo and Conditioner give my hair. Many products on the market promise such results, but AURA actually delivers.


Pigmented Masques

Masque FAQs

Semi-permanent pigments are temporary hair colors that we can add to your Masque that will wash out over time. Adding a temporary pigment to your Masque can help you enhance your current hair color with a Classic shade, try a Fantasy shade, or choose a Neutralizer to offset unwanted warm tones.

Generally speaking, your Conditioner should give you the moisture you need to stick to a weekly masquing routine, but it’s always best to watch how your hair is responding and adjust from there. For example, if you have fine hair, applying a mask more than once a week may weigh hair down.

Absolutely. All of our Masques are safe for color-treated hair. If your hair is overprocessed, we recommend including color protection as one of your main goals in our Quiz. This will ensure your formula is extra-focused on color protection.

I used my Masque for the first time today. It’s been hours since I washed my hair and it still smells so good! My hair is dark with some highlights and the Maldives Teal color is showing up well after one application. Very impressed.

Chrissy C



Use to achieve the perfect balayage style.


Hold hair in place while you style or pigment your strands.


Cut down drying time and reduce frizz.


Mix your Balayage Highlighting Kit with ease.


Scalp exfoliating tool.


Breeze through tangles in no time.

To create your personalized formula, let’s get to know a little more about you.

Aura personalized shampoo, conditioner, and maskAura personalized shampoo, conditioner, and mask
Aura products are sustainably produced
Aura crafts customized and personalized formulas for each product
Aura use responsbility sourced, high-quality ingredients

The meaning behind the magic

From our vegan and cruelty-free ingredients to our sustainability standards, our vision is to make the world a little more luminous.


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