Rosemary Leaf Extract
Soothes the scalp and helps to gently remove impurities.
Pairs well with...
Application Brush
$6.00
Aura Tint Brush
$6.00
Aura Tint Brush
A gentle, color-safe cleanser that is individually formulated to meet your hair goals. Whether your hair needs hydration, you’re dealing with frizz, or anything in between, we’ll create a personalized Shampoo to transform your look with each wash.
Our Shampoo is a shower essential, designed to give your hair all the benefits you want in one curated formula that evolves with you.
with autoship discount
$28 one-time order
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Vegan formulas
Paraben-, SLS-, and SLES-free
Packaging made with recycled materials
Cruelty-free products and practice
We use your Quiz answers to create a formula designed to meet your hair’s needs. Every Shampoo includes two key elements:
A formula base created with a unique ingredient profile for your hair’s needs
An optional scent to inspire your day or recreate a memory
Your scalp may need nourishing Tea Tree Oil, while your friend’s curls may need hydrating Argan Oil. That’s why your Shampoo is designed with curated ingredients that meet your hair’s needs. Here are a few you may find in yours:
Your Shampoo formula is designed for your hair needs. Here are a few ingredients you may find in yours:
Soothes the scalp and helps to gently remove impurities.
Seals in hydration, smooths frizz and flyaways, and boosts shine.
Smooths the cuticle to help boost shine and strengthen strands.
Calming ingredient that helps remove buildup on the hair and scalp.
Boosts moisture, enhances shine, and offers a tangle-free finish.
Ultra-rich in antioxidants that boost hydration and add shine.
Effortlessly soaks into the hair to enhance hydration, shine, and softness.
Packed with amino acids, this extract can form a flexible shield surrounding the strand to protect it from stress.
Helps to promote soft, shiny strands while soothing the scalp.
Restores balance to moisture levels and smooths strands.
Conditions strands, adds shine, builds volume, and shields color from fading.
Helps to hydrate strands and shield hair color from fading.
An antioxidant-rich powerhouse that defends from color fade, adds shine and aids in styling.
Nourishes the hair while antioxidants help to combat environmental stress.
Plant-powered protein that locks in hydration and boosts shine.
Helps strengthen the hair while adding radiant shine.
Protein rich in amino acids that strengthen while helping to seal in moisture.
Helps balance oils and nourishes the skin and hair.
Soothes the scalp and helps to gently remove impurities.
Seals in hydration, smooths frizz and flyaways, and boosts shine.
Smooths the cuticle to help boost shine and strengthen strands.
Calming ingredient that helps remove buildup on the hair and scalp.
Boosts moisture, enhances shine, and offers a tangle-free finish.
Ultra-rich in antioxidants that boost hydration and add shine.
Effortlessly soaks into the hair to enhance hydration, shine, and softness.
Packed with amino acids, this extract can form a flexible shield surrounding the strand to protect it from stress.
Helps to promote soft, shiny strands while soothing the scalp.
Restores balance to moisture levels and smooths strands.
Conditions strands, adds shine, builds volume, and shields color from fading.
Helps to hydrate strands and shield hair color from fading.
An antioxidant-rich powerhouse that defends from color fade, adds shine and aids in styling.
Nourishes the hair while antioxidants help to combat environmental stress.
Plant-powered protein that locks in hydration and boosts shine.
Helps strengthen the hair while adding radiant shine.
Protein rich in amino acids that strengthen while helping to seal in moisture.
Helps balance oils and nourishes the skin and hair.
Does AURA make a purple Shampoo?
Here at AURA, we offer purple Conditioners and Masques. Why? Shampoos cleanse and open the hair’s cuticle, while Conditioners and Masques nourish and are better suited to deposit pigment on clean hair. When taking our Quiz, be sure to let us know you’d like to add a neutralizing pigment to offset unwanted warm tones, and we’ll add it to your formula.
Does AURA Shampoo work for curly hair?
Yes. Your Shampoo is personalized to you and your curls, from wavy to tight. Tell us about your curls in our Quiz, and we’ll ensure your formula meets the unique needs of your curls.
Can I use AURA Shampoo by itself?
You can use your AURA Shampoo alone, however, your best results will come from using an AURA Conditioner and Masque in tandem. When we create your AURA products, we ensure they’re designed to work together and target your hair’s needs.
Are AURA Shampoos safe for my color?
Protecting your hair color is a job we take seriously, so you’ll be happy to know that all of our Shampoos are safe for your color. No matter the focus of your personalized formula, your hair color is protected. If you’re looking for advanced color protection, be sure to select this as a goal when you take our Quiz.
Complete your Ritual with our full line of personalized hair care products.
