Here at AURA, we challenge the traditional confines of beauty to encourage and guide you toward the endless possibilities that lay ahead. Our goal is to transform your mirror moments with personalized hair care as the conduit.
A look into how our purpose
translates into our daily practices.
Patented, personalization technology
Thoughtfully-sourced ingredients
Vegan formulas
Cruelty-free products and practices
Paraben-, SLS-, and SLES-free
Packaging made with recycled materials
AURA has been awarded the German Innovation Prize in the category “Excellence in Business to Consumer - Beauty & Care.” Together, the possibilities really are endless.
Our brand and products are designed by a diverse group of today’s magicians.
Meet the creative minds behind our brand.
Lead Project Manager
Lead Project Manager
Enjoys trying new and delicious cuisine around Los Angeles. She also loves spending time with her husband, family, and friends.
Cosmetic Chemist
Cosmetic Chemist
Enjoys listening to music, reading compelling novels, and cooking exquisite meals in her free time.
Director of Operations
Director of Operations
Loves being active, traveling, and has recently spent more time camping and sewing.
Lead Project Manager
Enjoys trying new and delicious cuisine around Los Angeles. She also loves spending time with her husband, family, and friends.
Cosmetic Chemist
Enjoys listening to music, reading compelling novels, and cooking exquisite meals in her free time.
Director of Operations
Loves being active, traveling, and has recently spent more time camping and sewing.
Our packaging and products are designed for sustainability first and never sacrifice quality.
Bottles, jars, and boxes are made from recycled materials
Biodegradable interior packaging
All materials are recyclable except for bottle and jar caps
Discover the results-driven ingredients that you may find in your personalized hair care formulas—your hair care journey starts here.
This blend of ingredients binds to the weaker parts of your hair to provide lightweight moisture, shine and improved manageability.
Plant-derived and helps to replenish strands and prevent further breakage.
Naturally derived from Olive Oil and leaves hair with a soft finish.
This blend of ingredients binds to the weaker parts of your hair to provide lightweight moisture, shine and improved manageability.
Plant-derived and helps to replenish strands and prevent further breakage.
Naturally derived from Olive Oil and leaves hair with a soft finish.
Moisturize strands and gently nourish the scalp with this versatile essential oil.
Helps to condition and nourish strands while adding shine.
Conditions strands, adds shine, builds volume, and shields color from fading.
Helps to promote soft, shiny strands while soothing the scalp.
Nourishes the hair while antioxidants help to combat environmental stress.
Softens and adds shine while maintaining a youthful finish and rich color.
Conditions hair follicles to help lock in moisture and add shine.
This blend of ingredients binds to the weaker parts of your hair to provide lightweight moisture, shine and improved manageability.
Plant-derived and helps to replenish strands and prevent further breakage.
Naturally derived from Olive Oil and leaves hair with a soft finish.
Moisturize strands and gently nourish the scalp with this versatile essential oil.
Helps to condition and nourish strands while adding shine.
Conditions strands, adds shine, builds volume, and shields color from fading.
Helps to promote soft, shiny strands while soothing the scalp.
Nourishes the hair while antioxidants help to combat environmental stress.
Softens and adds shine while maintaining a youthful finish and rich color.
Conditions hair follicles to help lock in moisture and add shine.
Explore new products to create your ideal Ritual.
A gentle, yet effective, personalized cleanser designed to your lifestyle and routine.
A personalized, post-shampoo formula focused on achieving your hair goals.
A nourishing, personalized restorative experience with instant results.
A gentle, yet effective, personalized cleanser designed to your lifestyle and routine.
A personalized, post-shampoo formula focused on achieving your hair goals.
A nourishing, personalized restorative experience with instant results.