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Color Enhancing Pigments

Unlock the magic of endless possibilities with personalized hair care that allows you to add a temporary, color enhancing pigment to your Ritual and is also designed for your hair goals and lifestyle. Whether you want to try bright pink for a special event or maintain your rich, brunette hair color between salon visits, our pigmented Conditioners and Masques can transform and enhance any hair color.

Unlock the magic of endless possibilities with personalized hair care that allows you to add a temporary, color enhancing pigment to your Ritual and is also designed for your hair goals and lifestyle.

Pigments for your personality

Your hair color can transform your look but also how you see yourself. See how our AURA Ambassadors transformed and enhanced their hair color with our temporary pigments.

  • Woman with curly hair and pink hair color

    Sofie

    Sofie

    Natural Hair Color:

    Light Blonde

    AURA Pigment:

    Soft Jaipur Rose

  • Woman with curly hair and purple hair color

    Olivia

    Olivia

    Natural Hair Color:

    Dark Brunette

    AURA Pigment:

    Copper Golden

  • Woman with beautiful curly hair

    Charlotte

    Charlotte

    Natural Hair Color:

    Medium Blonde

    AURA Pigment:

    Soft French Lavender

Explore color possibilities

FANTASY SHADES CLASSIC SHADES

Step out of the ordinary and experience our Fantasy shades that can transform your hair. Available in Soft, Vibrant, or Bold intensities.

Add subtle richness to your hair color that inspires a double-take every time you look in the mirror with an extra touch of magic.

 

Before seeing Vibrant Rose Gold on your hair, please select the shade closest to your current hair color.

Pre-lightened Blonde Light Blonde Dark Blonde/ Light Brunette Dark Brunette
FANTASY SHADES CLASSIC SHADES

Step out of the ordinary and experience our Fantasy shades that can transform your hair. Available in Soft, Vibrant, or Bold intensities.

Color Rose Gold

Rose GoldMonaco MagentaJaipur RoseHawaiian CoralSaharan CopperGranada RedLondon RedArctic GrayPacific PeriwinkleSantorini BlueIrish LilacFuji FuchsiaTulum PinkSalmon PinkSpanish CopperSonoma RedCairo YellowMaldives TealCalifornia IndigoBaltic GreenFrench LavenderKyoto PurpleMiami PinkRoman CopperCroatian Copper

Intensity: Vibrant

Select your desired intensity
     

Medium finish and lastingness, most vibrant on pre-lightened and light to medium hair colors.

Add subtle richness to your hair color that inspires a double-take every time you look in the mirror with an extra touch of magic.

Color: Rose Gold

Light BlondeMedium BrunetteGoldenGolden CopperIntense CopperGolden MahoganyRedMahoganyRed MahoganyMahogany CopperDark BlondeDark BrunetteWarm BeigeCopper GoldenCopper AshCopper MahoganyRed CopperChocolateMahogany RedPearl MahoganyLight BrunetteBlackAsh BlondeCopperAsh CopperCopper RedMahogany GoldenPearl CopperRed PearlIntense Pearl

Pigmented Conditioner
vs. Masque

  • Pigmented Conditioner
    vs. Masque

  • Woman with healthy looking and naturally curly red hair

    Conditioner

    • Maintains your desired color over time

    • Use daily or as needed, and leave on for 3-4 minutes before rinsing

    • Use on wet hair

  • Woman with purple hair color

    Masque

    • Instantly transforms or enhances your hair color in one use

    • Use weekly or bi-weekly, and leave on for 10-15 minutes before rinsing

    • Use on dry or towel-dried hair

Aura personalized shampoo, conditioner, and mask

Our Possibilities Promise

Our unlimited formula combinations, thoughtfully-sourced ingredients, and environmentally-conscious practices bring the magic of your mirror moments to life. All crafted by our diverse team who puts you and the planet first, promising a world of endless possibilities for all.

Our unlimited formula combinations, thoughtfully-sourced ingredients, and planet-first practices bring magic to your mirror moments.


  • Vegan

  • Cruelty Free

  • Sustainable Materials

Color enhancers knowledge

AURA Shampoos are focused on cleansing, while our Conditioners and Masques are designed to add temporary color or neutralize unwanted tones. Each of our products focuses deeply on its intended goal, so our customers achieve the best results.

Definitely not. It’s completely optional based on your hair goals. If you decide to pass on pigment now, you can always add one into your future formula. Looking to neutralize brassy tones? See all the magic our Neutralizers have to offer.

Fantasy pigments include non-natural hair colors like pink, purple, or blue.

Classic pigments are designed to enhance or refresh traditional hair colors.

Neutralizing pigments are made to offset any unwanted warm tones in your hair.

Pigmented Masques: Put on the provided gloves and work your pigmented Masque through your clean and dry, or towel-dried, hair in sections from roots to ends. Let it sit for 10-15 minutes, then rinse. You should see an instant color transformation.

Pigmented Conditioners: Apply your Conditioner each time you shampoo your hair to maintain the richness of your pigment over time. To avoid any potential hand stains, wear gloves during this process.

To learn more about our color enhancing pigments, visit our support pages.

Explore personalization

Create your products with or without pigment.

Aura personalized conditioner
Lush Shower Essential

Conditioner

Aura personalized mask
Rejuvenating Hair Treatment

Masque