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Personalized Masque

Overall Rating 3.8 | 86 Ratings

Overall Rating 3.8 | 86 Ratings

A rejuvenating, post-shampoo treatment individually crafted to unlock your hair goals. Formulated with a curated blend of ultra-nourishing ingredients based on your answers to our Quiz, this hair Masque elevates your weekly self-care routine into something a little more magical. You can also add a semi-permanent pigment to your formula to completely transform your hair color and unveil a new look.

A rejuvenating, post-shampoo treatment individually crafted to unlock your hair goals or transform your hair colour with the addition of optional, semi-permanent pigments.

  • 8 fl oz
  • $23.80 ?

with autoship discount

$28 one-time order

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  • If you're not loving your AURA, we'll make it right

  • Vegan formulas

  • Paraben-, SLS-, and SLES-free

  • Packaging made with recycled materials

  • Cruelty-free products and practice

Your Masque's elements

We use your Quiz answers to create a formula designed to meet your hair’s needs. Every Masque includes up to three key elements:

  • Customer center to view personalized shampoo, conditioner, or mask

    Your Center

    A formula base created with a unique ingredient profile for your hair’s needs

  • Aura allows you to select your custom pigment

    Your Pigment

    An optional, semi-permanent hair color or Neutralizer

  • Aura allows you to select your personalized aroma

    Your Aroma

    An optional scent to inspire your day or recreate a memory

Woman with blonde hair color
Woman with beautiful curly hair
Woman with purple hair color

Where care and color unite

Transform or refresh any hair color with our semi-permanent, Pigmented Masques that are personalized for your hair.

  • Color Enhancing Pigments

    Explore Fantasy shades or select a Classic shade to refresh and enhance any hair color. Learn more.

  • Neutralizing Pigments

    Offset unwanted warm or brassy tones in your hair color with one of our three Neutralizers. Learn more.

Want to maintain your hair color over time? Pair your Pigmented Masque with a Pigmented Conditioner.

Our transformative Masque ingredients

You may need Jojoba Oil to enhance your curls, while your friend may need Argan Oil to add shine and hydration. That’s why your Masque is designed with ingredients that meet your hair’s needs. Here are a few you may find in yours:

Your Masque formula is personalized to your hair needs. Here are a few ingredients you may find in yours:

  • Sacha Inchi Oil

    Seals in hydration, smooths frizz and flyaways, and boosts shine.

  • Jojoba Oil

    Boosts moisture, enhances shine, and offers a tangle-free finish.

  • Argan Oil

    Ultra-rich in antioxidants that boost hydration and add shine.

  • Abyssinian Oil

    Effortlessly soaks into the hair to enhance hydration, shine, and softness.

  • Chia and Flaxseed Extracts

    Packed with amino acids, this extract can form a flexible shield surrounding the strand to protect it from stress.

  • Chia Seed Oil

    Conditions strands, adds shine, builds volume, and shields color from fading.

  • Vitamin E

    Helps to hydrate strands and shield hair color from fading.

  • Hydrolyzed Quinoa

    An antioxidant-rich powerhouse that defends from color fade, adds shine and aids in styling.

  • Baobab Seed Oil

    Nourishes the hair while antioxidants help to combat environmental stress.

  • Hydrolyzed Rice Protein

    Helps strengthen the hair while adding radiant shine.


While both are designed for your specific hair goals, our Masques are rich rejuvenating treatments for your hair, while our Conditioners are designed for daily nourishment. Additionally, when you add a temporary pigment to our Masques, you’ll receive a richer color transformation than you will with our Conditioners, which maintain your pigment over time.

Work your Masque through wet or dry hair from roots to ends in sections, and let it sit for 5-10 minutes. Then rinse, dry, and go.

Yes! Whether you want to try a Color Enhancing Pigment to transform or enhance your hair or offset unwanted tones with a Neutralizer, we have a variety of pigments to choose from. Take our Quiz to select your pigment preference. Keep in mind that you can always change your formula if you decide to skip adding a pigment this time or want a new color next time.

Absolutely. All of our Masques are safe for color-treated hair. If your hair is overprocessed, we recommend including color protection as one of your main goals in our Quiz. This will ensure your formula is extra focused on color protection.

Yes, a hair mask and hair Masque are essentially the same hair care product. The difference with our Masque is that is completely personalized to your needs instead of a pre-made formula.

Explore endless possibilities

Complete your Ritual with our full line of personalized hair care products.

Aura personalized shampoo
Gentle Cleansing Staple


Aura personalized conditioner
Lush Shower Essential


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