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Personalized Masque

A rejuvenating, post-shampoo treatment individually crafted to unlock your hair goals. Formulated with a curated blend of ultra-nourishing ingredients based on your answers to our Quiz, this hair Masque elevates your weekly self-care routine into something a little more magical. You can also add a semi-permanent pigment to your formula to completely transform your hair color and unveil a new look.

A rejuvenating, post-shampoo treatment individually crafted to unlock your hair goals or transform your hair colour with the addition of optional, semi-permanent pigments.

  • 8 fl oz
  • $28
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  • If you're not loving your AURA, we'll make it right

  • Vegan formulas

  • Paraben-, SLS-, and SLES-free

  • Packaging made with recycled materials

  • Cruelty-free products and practice

Your Masque's elements

We use your Quiz answers to create a formula designed to meet your hair’s needs. Every Masque includes up to three key elements:

  • Customer center to view personalized shampoo, conditioner, or mask

    Your Center

    A formula base created with a unique ingredient profile for your hair’s needs

  • Aura allows you to select your custom pigment

    Your Pigment

    An optional, semi-permanent hair color or Neutralizer

  • Aura allows you to select your personalized aroma

    Your Aroma

    An optional scent to inspire your day or recreate a memory

Woman with blonde hair color
Woman with beautiful curly hair
Woman with purple hair color

Where care and color unite

Transform or refresh any hair color with our semi-permanent, Pigmented Masques that are personalized for your hair.

  • Color Enhancing Pigments

    Explore Fantasy shades or select a Classic shade to refresh and enhance any hair color. Learn more.

  • Neutralizing Pigments

    Offset unwanted warm or brassy tones in your hair color with one of our three Neutralizers. Learn more.

Want to maintain your hair color over time? Pair your Pigmented Masque with a Pigmented Conditioner.

Our transformative Masque ingredients

You may need Jojoba Oil to enhance your curls, while your friend may need Argan Oil to add shine and hydration. That’s why your Masque is designed with ingredients that meet your hair’s needs. Here are a few you may find in yours:

Your Masque formula is personalized to your hair needs. Here are a few ingredients you may find in yours:

  • Rice Bran Oil

    Helps to prevent breakage, boosts strength, and locks in intense moisture.

  • Vegetable Protein Complex

    Nourishes strands, eases brushout, and adds glorious shine.

  • Murumuru Butter

    Helps to condition and nourish strands while adding shine.

  • Conditioning Complex

    Conditions, revitalizes, and smooths without weighing down strands.

  • Coconut Oil

    Nourishes and conditions curls while extending color longevity.

  • Babassu Oil

    Softens and adds shine while maintaining a youthful finish and rich color.

  • Cupuacu Butter

    Conditions hair follicles to help lock in moisture and add shine.

  • Vitamin E

    Helps to hydrate strands and shield hair color from fading.

  • Chia Seed Oil

    Conditions strands, adds shine, builds volume, and shields color from fading.

  • Ethylhexyl Olivate

    Naturally derived from Olive Oil and leaves hair with a soft finish.

  • Squalane

    Plant-derived and helps to replenish strands and prevent further breakage.

  • Smoothing Silicones

    This blend of ingredients binds to the weaker parts of your hair to provide lightweight moisture, shine and improved manageability.


While both are designed for your specific hair goals, our Masques are rich rejuvenating treatments for your hair, while our Conditioners are designed for daily nourishment. Additionally, when you add a temporary pigment to our Masques, you’ll receive a richer color transformation than you will with our Conditioners, which maintain your pigment over time.

Work your Masque through wet or dry hair from roots to ends in sections, and let it sit for 5-10 minutes. Then rinse, dry, and go.

Yes! Whether you want to try a Color Enhancing Pigment to transform or enhance your hair or offset unwanted tones with a Neutralizer, we have a variety of pigments to choose from. Take our Quiz to select your pigment preference. Keep in mind that you can always change your formula if you decide to skip adding a pigment this time or want a new color next time.

Absolutely. All of our Masques are safe for color-treated hair. If your hair is overprocessed, we recommend including color protection as one of your main goals in our Quiz. This will ensure your formula is extra focused on color protection.

Yes, a hair mask and hair Masque are essentially the same hair care product. The difference with our Masque is that is completely personalized to your needs instead of a pre-made formula.

Explore endless possibilities

Complete your Ritual with our full line of personalized hair care products.

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Aura personalized conditioner
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