Rice Bran Oil
Helps to prevent breakage, boosts strength, and locks in intense moisture.
Personalized Masque
We all deserve a masque moment to breathe new life into our hair. AURA personalized Masques are designed as a rejuvenating treatment to infuse your hair with an extra dose of nourishment and to achieve your hair goals. If your goals involve a temporary pigment, our Masques are designed to transform or enhance your hair color in one use.
Take a moment to masque and achieve your hair goals, transform or enhance your hair color with our extensive selection of temporary pigments, or both.
- 8 oz
- $28
- Save 10% when you buy 2 items.
- Save 20% when you buy 3 or more items.
- Save an additional 15% when you select autoship.
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Vegan formulas
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Paraben-, SLS-, and SLES-free
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Packaging made with recycled materials
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Cruelty-free products and practice
Your Masque's elements
We use your Quiz answers to create a formula designed to meet your hair’s needs. Every Masque includes up to three key elements:
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Your Center
A formula base created with a unique ingredient profile for your hair’s needs
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Your Pigment
An optional, temporary hair color or Neutralizer
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Your Aroma
An optional scent to inspire your day or recreate a memory
Where care and color unite
Transform or refresh any hair color with our temporary, pigmented Masques that are personalized for your hair.
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Color Enhancing Pigments
Explore Fantasy shades or select a Classic shade to refresh and enhance any hair color. Learn more.
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Neutralizing Pigments
Offset unwanted warm or brassy tones in your hair color with one of our three Neutralizers. Learn more.
Want to maintain your hair color over time? Pair your pigmented Masque with a pigmented Conditioner.
Our transformative Masque ingredients
Your strands may need Coconut Oil for nourishment and color protection, while your friend’s may need Murumuru Butter to add shine. That’s why your Masque is designed with ingredients that meet your hair’s needs. Here are a few you may find in yours:
Your Masque formula is personalized to your hair needs. Here are a few ingredients you may find in yours:
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Vegetable Protein Complex
Nourishes strands, eases brushout, and adds glorious shine.
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Murumuru Butter
Helps to condition and nourish strands while adding shine.
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Conditioning Complex
Conditions, revitalizes, and smooths without weighing down strands.
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Coconut Oil
Nourishes and conditions curls while extending color longevity.
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Babassu Oil
Softens and adds shine while maintaining a youthful finish and rich color.
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Cupuacu Butter
Conditions hair follicles to help lock in moisture and add shine.
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Vitamin E
Helps to hydrate strands and shield hair color from fading.
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Chia Seed Oil
Conditions strands, adds shine, builds volume, and shields color from fading.
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Rice Bran Oil
Helps to prevent breakage, boosts strength, and locks in intense moisture.
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Vegetable Protein Complex
Nourishes strands, eases brushout, and adds glorious shine.
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Murumuru Butter
Helps to condition and nourish strands while adding shine.
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Conditioning Complex
Conditions, revitalizes, and smooths without weighing down strands.
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Coconut Oil
Nourishes and conditions curls while extending color longevity.
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Babassu Oil
Softens and adds shine while maintaining a youthful finish and rich color.
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Cupuacu Butter
Conditions hair follicles to help lock in moisture and add shine.
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Vitamin E
Helps to hydrate strands and shield hair color from fading.
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Chia Seed Oil
Conditions strands, adds shine, builds volume, and shields color from fading.
Masque
knowledge
What’s the difference between AURA Masques and Conditioners?
While both are designed for your specific hair goals, our Masques are rich rejuvenating treatments for your hair, while our Conditioners are designed for daily nourishment. Additionally, when you add a temporary pigment to our Masques, you’ll receive a richer color transformation than you will with our Conditioners, which maintain your pigment over time.
What’s the best way to use my personalized Masque?
Work your Masque through wet or dry hair from roots to ends in sections, and let it sit for 5-10 minutes. Then rinse, dry, and go.
Can I add a pigment to my Masque?
Yes! Whether you want to try a Color Enhancing Pigment to transform or enhance your hair or offset unwanted tones with a Neutralizer, we have a variety of pigments to choose from. Take our Quiz to select your pigment preference. Keep in mind that you can always change your formula if you decide to skip adding a pigment this time or want a new color next time.
Are AURA Masques safe for my color?
Absolutely. All of our Masques are safe for color-treated hair. If your hair is overprocessed, we recommend including color protection as one of your main goals in our Quiz. This will ensure your formula is extra focused on color protection.
Explore endless possibilities
Complete your Ritual with our full line of personalized hair care products.
Gentle Cleansing Staple
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