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Personalized Masque

We all deserve a masque moment to breathe new life into our hair. AURA personalized Masques are designed as a rejuvenating treatment to infuse your hair with an extra dose of nourishment and to achieve your hair goals. If your goals involve a temporary pigment, our Masques are designed to transform or enhance your hair color in one use.

Take a moment to masque and achieve your hair goals, transform or enhance your hair color with our extensive selection of temporary pigments, or both.

  • 8 fl oz
  • $28
Save when you bundle or select autoship.
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  • Vegan formulas

  • Paraben-, SLS-, and SLES-free

  • Packaging made with recycled materials

  • Cruelty-free products and practice

Your Masque's elements

We use your Quiz answers to create a formula designed to meet your hair’s needs. Every Masque includes up to three key elements:

  • Customer center to view personalized shampoo, conditioner, or mask

    Your Center

    A formula base created with a unique ingredient profile for your hair’s needs

  • Aura allows you to select your custom pigment

    Your Pigment

    An optional, temporary hair color or Neutralizer

  • Aura allows you to select your personalized aroma

    Your Aroma

    An optional scent to inspire your day or recreate a memory

Woman with blonde hair color
Woman with beautiful curly hair
Woman with purple hair color

Where care and color unite

Transform or refresh any hair color with our temporary, pigmented Masques that are personalized for your hair.

  • Color Enhancing Pigments

    Explore Fantasy shades or select a Classic shade to refresh and enhance any hair color. Learn more.

  • Neutralizing Pigments

    Offset unwanted warm or brassy tones in your hair color with one of our three Neutralizers. Learn more.

Want to maintain your hair color over time? Pair your pigmented Masque with a pigmented Conditioner.

Our transformative Masque ingredients

Your strands may need Coconut Oil for nourishment and color protection, while your friend’s may need Murumuru Butter to add shine. That’s why your Masque is designed with ingredients that meet your hair’s needs. Here are a few you may find in yours:

Your Masque formula is personalized to your hair needs. Here are a few ingredients you may find in yours:

  • Rice Bran Oil

    Helps to prevent breakage, boosts strength, and locks in intense moisture.

  • Vegetable Protein Complex

    Nourishes strands, eases brushout, and adds glorious shine.

  • Murumuru Butter

    Helps to condition and nourish strands while adding shine.

  • Conditioning Complex

    Conditions, revitalizes, and smooths without weighing down strands.

  • Coconut Oil

    Nourishes and conditions curls while extending color longevity.

  • Babassu Oil

    Softens and adds shine while maintaining a youthful finish and rich color.

  • Cupuacu Butter

    Conditions hair follicles to help lock in moisture and add shine.

  • Vitamin E

    Helps to hydrate strands and shield hair color from fading.

  • Chia Seed Oil

    Conditions strands, adds shine, builds volume, and shields color from fading.

  • Ethylhexyl Olivate

    Naturally derived from Olive Oil and leaves hair with a soft finish.

  • Squalane

    Plant-derived and helps to replenish strands and prevent further breakage.

  • Smoothing Silicones

    This blend of ingredients binds to the weaker parts of your hair to provide lightweight moisture, shine and improved manageability.


While both are designed for your specific hair goals, our Masques are rich rejuvenating treatments for your hair, while our Conditioners are designed for daily nourishment. Additionally, when you add a temporary pigment to our Masques, you’ll receive a richer color transformation than you will with our Conditioners, which maintain your pigment over time.

Work your Masque through wet or dry hair from roots to ends in sections, and let it sit for 5-10 minutes. Then rinse, dry, and go.

Yes! Whether you want to try a Color Enhancing Pigment to transform or enhance your hair or offset unwanted tones with a Neutralizer, we have a variety of pigments to choose from. Take our Quiz to select your pigment preference. Keep in mind that you can always change your formula if you decide to skip adding a pigment this time or want a new color next time.

Absolutely. All of our Masques are safe for color-treated hair. If your hair is overprocessed, we recommend including color protection as one of your main goals in our Quiz. This will ensure your formula is extra focused on color protection.

Explore endless possibilities

Complete your Ritual with our full line of personalized hair care products.

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Aura personalized conditioner
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