Personalized Conditioners

Your personalized Conditioner focuses on targeted hair goals that you identify. You can enhance your curls, smooth strands, add a temporary pigment to your hair care Ritual, or do all three in one, thanks to our patented personalization technology.

Instructions are always included directly on your products, but to get the most out of your Conditioner, squeeze any excess water out of your hair before applying and let it sit for 2-3 minutes before rinse out. If you’ve added a semi-permanent pigment to your Conditioner, we suggest applying it from roots to ends and letting it sit for 3-4 minutes before rinsing.

Protecting your hair color is a job we take seriously, so you’ll be happy to know that all of our Conditioners are safe for your color. No matter the focus of your personalized formula, your hair color is protected. If you’re looking for advanced color protection, be sure to select this as a goal when you take our Quiz.

No worries. If you’d like to replenish any of your hair care products regularly, then we recommend selecting our autoship option. We’ll ship your Ritual on your schedule, exactly when you need it, so you never run out. You can cancel or skip your order at any time in your account. Plus, you’ll receive an additional 15% off.

Semi-permanent pigments are hair dyes that we can add to your Conditioner that are designed to fade over time. If you select a Classic or Fantasy shade, we recommend using a Pigmented Conditioner alongside a Pigmented Masque to maintain your desired shade over time, unless you’d like the color to fade. If you select a Conditioner with a Neutralizing pigment, this product can be used on its own (or in tandem with a Neutralizing Masque) to offset any unwanted brassy tones with each wash.

Definitely not. It’s completely optional based on your hair goals. If you decide to pass on pigment now, you can always add one into a future formula. When you’re ready to explore, visit our color enhancing pigments or Neutralizers page to see our full offering.

While you can choose to skip your Shampoo whenever you like and go straight to Conditioner, AURA Conditioners are not created to cleanse. However, our chemists are constantly developing new products, so stay tuned.

Since every formula is unique to your hair’s needs, use it as often as you need to refresh your hair color. We typically recommend that you use your Pigmented Masque to transform your color and use your Pigmented Conditioner to maintain your color.

Our Pigmented Conditioners are made to maintain your color, enhance your current shade, or neutralize unwanted tones. To use your Pigmented Conditioner, wear the provided gloves to avoid any staining and apply it from roots to ends. Then let the product set for 3-4 minutes before rinsing.

To avoid any stains, we recommend you wear the gloves included with your Ritual when applying your pigmented products or immediately wash your hands after use. Should any pigmented product drop onto the floor or countertop, wipe it up quickly. Our Pigmented Conditioners and Masques each come with a complimentary set of non-latex gloves.

Yes. We offer a fragrance-free option for all of our products, whether you have a sensitive scalp or a sensitive nose. As you go through our Quiz, just select the fragrance-free option when it comes to choosing your aroma.

Your AURA Conditioner is personalized to you and your curl pattern. Our formulas can work on all curl types from wavy to coily. Share your curl type in our Quiz, and we’ll ensure your Conditioner works for your exact curls.

All of our products are vegan, free of Parabens, SLS and SLES (two types of sulfates). We don’t make these elements optional, as we like to ensure your hair care has the best ingredients possible from the start. Check out Our Story to learn more about our brand and promise.

We offer three different Neutralizers that you can add to your Conditioner and Masque to help offset unwanted warm tones any hair color. Simply select the Neutralizer you’d like when you take our Quiz or visit our Neutralizers page to learn more.

Fantasy pigments include non-natural hair colors like pink, purple, or blue.


Classic pigments are designed to enhance or refresh traditional hair colors.


Neutralizing pigments are made to offset any unwanted warm tones in any hair color. 

Our Scalp Care hair goal is not intended to reduce dandruff or treat any chronic scalp conditions. Instead, it is designed to help maintain a healthy scalp by nourishing and moisturizing the skin. The Tea Tree Oil included in the Scalp Care hair goal acts as an antiseptic and the Caffeine increases blood circulation which leads to a healthier scalp.

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