The 3-Step
Hair Care Ritual

Experience the magic of a personalized Shampoo, Conditioner, and Masque, each custom-formulated specifically for your lifestyle, hair routine, and goals.

Personalized for you
Option to add temporary pigment
Scent and strength options
Starting at $67.00
  • Vegan formulas
    Vegan
    formulas
  • Paraben-, SLS-, and SLES-free
    Paraben, SLS, and SLES free
  • 100% PCR bottles and jars
    100% PCR bottles & jars
  • Cruelty free
    Cruelty
    free

A Ritual that’s all you

Every product in your Ritual is formulated based on your unique hair needs and goals.

Blonde woman with dyed pink hair
Sofie's Ritual
GOALS Color Protection, Repair
AROMA Fragrance-free
PIGMENT Vibrant Jaipur Rose
Woman with tightly coiled brown hair
Maya's Ritual
GOALS Enhance curls, Moisturize, Repair
AROMA Botanical Dream, Light
PIGMENT None
Woman with short black hair
Cheyenne's Ritual
GOALS Volumize, Moisturize
AROMA Golden Sunrise, Strong
PIGMENT Dark Brunette
AURA productsAURA products

What makes my products
personalized?

Base
Formulas
Performance
Properties
Temporary Pigment(optional)
Aroma(optional)
= Endless Possibilities
= Endless Possibilities

Our transformative ingredients

Your products may need to focus on soothing your scalp with volume, while your friend may need ingredients that work toward moisture and curl enhancement. Here are a few ingredients you may find in your formulas:

An aroma to remember

Get a feel for our six signature scents that you can add to your 3-step Ritual, along with the option to go fragrance free.
  • mint leaves and lavender
    Botanical
    Dream
    Learn more

    Botanical Dream

    All-natural with notes of lavender and crushed mint leaves
    IMAGINE:
    Sipping mint tea at the center of a lavender field.
  • sandalwood, black berries and green apples
    Moonlit
    Stroll
    Learn more

    Moonlit Stroll

    Notes of Green Apple, Blackberry, and Sandalwood
    IMAGINE:
    Taking a midnight walk through a crisp apple orchard.
  • sliced coconuts and oranges
    Island
    Reverie
    Learn more

    Island Reverie

    Notes of mandarin orange, coconut, and tonka bean
    IMAGINE:
    Drinking piña coladas and getting caught in the rain (don’t worry there’s a cabana).
  • peonies, hydrangea blossoms, vanilla bean pods and cinnamon sticks
    Golden
    Sunrise
    Learn more

    Golden Sunrise

    Notes of orange, clary sage, and smooth vanilla
    IMAGINE:
    Sipping a chai tea latte in your favorite sunlit nook before Sunday brunch.
  • flower petals and blossoms floating on water
    Sparkling
    Essence
    Learn more

    Sparkling Essence

    Notes of cool mint, lotus, and musk
    IMAGINE:
    Picking from your garden of blooming flowers as the sun sets.
  • mandarin, bergamot orange, musk, and amber
    Forever
    Generation
    Learn more

    Forever Generation

    Notes of musk, jasmine, and bergamot
    IMAGINE:
    Daydreaming at a tea shop with funky jazz playing in the background.

An aroma to remember

Get a feel for our six signature scents that you can add to your 3-step Ritual, along with the option to go fragrance free.

Explore color possibilities

Discover our Fantasy and Classic pigment shades that you can add to your Conditioner or Masque. All shades are optional and temporary, meaning they’ll wash out over time.

FANTASY SHADES CLASSIC SHADES

Step out of the ordinary and experience our Fantasy shades that can transform your hair. Available in Soft, Vibrant, or Bold intensities.

Add subtle richness to your hair color that inspires a double-take every time you look in the mirror with an extra touch of magic.

FANTASY SHADES CLASSIC SHADES

Step out of the ordinary and experience our Fantasy shades that can transform your hair. Available in Soft, Vibrant, or Bold intensities.

Color: Rose Gold

Rose GoldMonaco MagentaJaipur RoseHawaiian CoralSaharan CopperGranada RedLondon RedArctic GrayPacific PeriwinkleSantorini BlueIrish LilacFuji FuchsiaTulum PinkSalmon PinkSpanish CopperSonoma RedCairo YellowMaldives TealCalifornia IndigoBaltic GreenFrench LavenderKyoto PurpleMiami PinkRoman CopperCroatian Copper

Intensity: Vibrant

Select your desired intensity
     

Medium finish and lastingness, most vibrant on pre-lightened and light to medium hair colors.

Add subtle richness to your hair color that inspires a double-take every time you look in the mirror with an extra touch of magic.

Color: : Rose Gold

Light BlondeMedium BrunetteGoldenGolden CopperIntense CopperGolden MahoganyRedMahoganyRed MahoganyMahogany CopperDark BlondeDark BrunetteWarm BeigeCopper GoldenCopper AshCopper MahoganyRed CopperChocolateMahogany RedPearl MahoganyLight BrunetteBlackAsh BlondeCopperAsh CopperCopper RedMahogany GoldenPearl CopperRed PearlIntense Pearl

Integrated neutralizers

Add one of our three Neutralizers to your personalized Conditioner or Masque, and achieve the ideal, non-brassy tone in any hair color.

Blonde before/after
Blonde Neutralizer
Neutralizer for
Blonde, Gray, and White hair

Enriched with purple pigment to neutralize brassy tones, this formula offsets warm tones in blonde, gray, and white hair for an overall cool tone. This can also be used to tone highlights.

Dark blonde before/after
Soft Red Neutralizer
Neutralizer for
Brunette hair

Infused with a blue pigment to neutralize brassy tones in light to medium brunette hair for an overall cool tone. We don’t recommend this shade for highlighted hair.

Dark brown before/after
Red Neutralizer
Neutralizer for
Dark Brunette to Black Hair

Crafted with green pigment to neutralize warm red and orange tones in brunette to black hair for an overall cool tone. We don’t recommend this shade for highlighted hair.

AS SEEN IN

Glossy
Allure
Forbes
Romper

JOIN US ON SOCIAL

#shareyouraura

 

This website uses cookies

This website uses cookies and similar technologies to operate our site and services, optimize the website, monitor sessions, enhance your experience, and for marketing. These technologies may monitor your use of the site and share that information with third parties, including for analytics, social media, and advertising purposes. For more info, including on data retention, see the privacy notices linked below. Click “Cookie Settings” to opt-out of certain advertising cookies. By accessing or using the website, you agree to the use of cookies to collect and share your information, and to our Terms of Use (including arbitration & class waiver terms), Privacy Policy and (for California residents) the CA Privacy Notice.