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Neutralizing Pigments

Every hair day feels magical when you’ve achieved the right tone. We integrate neutralizing pigment directly into your personalized hair care Ritual so that your products tone and help you achieve your hair goals—from moisture to color protection—all at once. Add one of our three Neutralizers to your Conditioner and Masque to start your hair journey.

Every hair day feels magical when you’ve achieved the right tone and hair goals with personalized hair care. Add one of our three temporary Neutralizers to your Conditioner and Masque to offset unwanted tones in your hair.

Our Neutralizers

  • Neutralizer for Blonde, Gray, and White Hair

    Neutralizer for
    Blonde, Gray, and White Hair

    Enriched with purple pigment to neutralize brassy tones, this formula offsets warm tones in blonde, gray, and white hair for an overall cool tone. This can also be used to tone highlights.

  • Neutralizer for Brunette Hair

    Neutralizer for
    Brunette Hair

    Infused with a blue pigment to neutralize brassy tones in light to medium brunette hair for an overall cool tone. We don’t recommend this shade for highlighted hair.

  • Neutralizer for Dark Brunette to Black Hair

    Neutralizer for
    Dark Brunette to Black Hair

    Crafted with green pigment to neutralize warm red and orange tones in brunette to black hair for an overall cool tone. We don’t recommend this shade for highlighted hair.

Neutralizing Conditioner
vs. Masque

  • Neutralizing Conditioner vs. Masque

  • Woman with long black hair lying on a pool chair

    Conditioner

    • Maintains your desired tone from wash to wash

    • Use daily or as needed, and leave on for 3-4 minutes before rinsing

    • Use on wet hair

  • Brunette woman with curly hair

    Masque

    • Transforms the tone of your hair in one use

    • Use weekly or bi-weekly, and leave on for up to 10 minutes before rinsing

    • Use on dry or towel-dried hair

Neutralizer knowledge

What are Neutralizers, and how do they work?

Neutralizers are pigments added to your hair care products to help counteract unwanted tones. You’ll notice that green and red are opposite each other on the color wheel. This means that when combined, they cancel each other out. For example, if you’re a brunette trying to reduce red tones, you’d select a green neutralizing pigment.

Color Wheel

Think red, orange, and golden tones in your natural or dyed hair color. Warm tones result from overprocessing hair, showering in hard water, exposure to the sun and chlorine, and hair color fading over time.

Shampoos cleanse and remove impurities, while Conditioners and Masques nourish, leaving hair shiny and healthy. Adding a neutralizing pigment to your Conditioner and Masque allows your clean hair follicles to open and take in the most pigment and nourishment before snapping shut. The result? Healthier-looking, shiny hair, and the perfect tone.

Neutralizing Shampoos: Cleanse and remove impurities

Neutralizing Conditioners and Masques: Deposit pigment to your freshly cleaned hair without washing it out

Depending on your level of brassiness, we recommend using your Masque every other wash or bi-weekly for about 10 minutes, and using your Conditioner to help maintain as often as you like for 3-4 minutes. The steps:

  1. Cleanse

  2. Condition and let it set

  3. Rinse and say goodbye to brass

To learn more about how Neutralizers work, visit our support pages.

Neutralizer before
and afters

  • Before & After - Blonde, Gray, and White Hair Neutralizer

    Before

    After

    Blonde, Gray, and White Hair Neutralizer

  • Before & After - Brunette Hair Neutralizer

    Before

    After

    Brunette Hair
    Neutralizer

  • Before & After - Dark Brunette to Black Hair Neutralizer

    Before

    After

    Dark Brunette to Black Hair Neutralizer

Aura personalized shampoo, conditioner, and mask

Our Possibilities Promise

Our unlimited formula combinations, thoughtfully-sourced ingredients, and environmentally-conscious practices bring the magic of your mirror moments to life. All crafted by our diverse team who puts you and the planet first, promising a world of endless possibilities for all.

Our unlimited formula combinations, thoughtfully-sourced ingredients, and planet-first practices bring magic to your mirror moments.


  • Vegan

  • Cruelty Free

  • Sustainable Materials

Explore personalization

Create your products with or without pigment.

Aura personalized conditioner
Lush Shower Essential

Conditioner

Aura personalized mask
Rejuvenating Hair Treatment

Masque