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Arctic Gray Masque

8 fl oz | $28.00

Unveil an icy Arctic Gray hue in just one use with our Pigmented Masque. Curated by our specialists, this Masque also helps to Moisturize and Repair stressed strands while transforming your look.

Transforms in 10-15 min.
Color fades over time
Hydrates & nourishes

You can add this curated hair Masque directly to your cart as it is or personalize it to fit your needs.

  • Patented, personalization technology

  • Cruelty-free products and practices

  • Thoughtfully sourced ingredients

  • Paraben-, SLS-, and SLES-free

  • Packaging made with recycled materials

  • If you're not loving your AURA, we'll make it right


Arctic Gray

on your hair

Arctic Gray

This trending hair color gives your look a soft, silvery finish.

AURA Insight: Our semi-permanent pigments aren’t intended to cover gray hair and won’t lift or lighten hair color.

This trending hair color gives your look a soft, silvery finish.

On pre-lightened blonde hair
On pre-lightened blonde hair
On light blonde hair
On light blonde hair
On dark blonde/light brunette hair
On dark blonde/light brunette hair
On dark brunette hair
On dark brunette hair

AURA Insight: Our semi-permanent pigments aren’t intended to cover gray hair and won’t lift or lighten hair color.

Our transformative ingredients

Discover the results-driven, 100% vegan ingredients in this curated Arctic Gray Masque

Enhance your pigmented look

Balayage Highlighting Kit

3 piece set | $28.00

Make your Arctic Gray hair color pop or unlock a sunkissed glow by applying our Balayage Highlighting Kit before coloring your hair. Featuring everything you need to highlight your hair at home, this gentle kit can lighten your hair up to three shades and brightens with each use.

Bottles of Aura Conditioner, Shampoo, and Masque in the Repair Ritual line.

Elevate your daily routine

Arctic Gray
Masque FAQs

  1. Before applying, section your hair as shown here.
  2. Wearing included gloves, apply Masque, combing through for even coverage.
    • For rich color results: apply on clean dry hair.
    • For softer results: apply on towel-dried hair.
  3. Let sit for 10-15 minutes.
  4. Work Masque into a lather and rinse.
  5. Style as you normally would.
  6. Use your Masque again when you’d like to boost your pigmented color or give your hair extra nourishment.

We are the first and only personalized hair care brand to offer optional semi-permanent pigments and aromas. Our personalized hair care products are made to order and are carefully formulated for your hair type and goals. You also have the option to choose from our curated line of best-sellers that do not require any personalization. Simply, click and enjoy.

While everyone’s hair will take our pigmented products differently, darker hair colors may not show our pigments as vibrantly as lighter hair colors. That being said, certain pigment shades will enhance darker hair colors beautifully or add a subtle dash of color that’s most visible in natural light.

If you find that your clothes, tile, or tub have a splash of temporary pigment on them, don’t panic. While the stain is fresh, throw your clothes in the wash or use a household cleaner to wipe up any mess. You can prevent stains by wearing a dark shirt when applying your Masque and have a dark towel nearby for any post-shower clean up.

This depends on a couple of things, like how often you wash your hair and the condition of your hair. Our semi-permanent pigments will gradually fade with each shampoo. To maintain the color you achieved with your Pigmented Masque for a longer period of time, we recommend purchasing a Pigmented Conditioner in a matching shade.

Our pigmented products are not designed to cover gray hair. If you typically cover your grays with Demi or Permanent hair color, AURA’s pigmented products can be used to enhance your current shade or give it an extra boost of color, but they won’t replace the color you use to cover grays.

Our specialists have selected one of our most-loved aromas, Island Reverie. It's a tropical scent with notes of orange, sandalwood, and coconut.

Our specialists work hard to make sure you’re happy with every AURA Hair Care product you purchase. However, if you’re not satisfied with your products for any reason, we're happy to offer a complimentary reformulation or refund your purchase. All you have to do is contact us and we'll handle the rest.




Arctic Gray Masque

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